HB's Responsibly Made for Kids Commitment

At HB, we are dedicated to spreading happiness amongst kids, parents and caregivers through exciting, tasty and responsibly made ice cream treats. As the first global ice cream brand to take such an initiative, our promise makes a clear commitment for our ice creams to be responsibly communicated, sold and developed.

It is our mission to offer permissible treats and empower parents and caregivers to make better choices that also bring happiness, joy and excitement to kids. We have taken great care in the design of our Responsibly made for Kids Responsible product range

Responsibly Developed

Our delicious ice creams are responsibly developed for kids and we will continue to bring excitement with new shapes and flavours.

Every kids' ice cream will adhere to our The Magnum Ice Cream Company nutritional commitments for which we have translated the WHO guidance into a Kids ice-cream portion.

This means maximum of:

110 calories
460 kilojoules
12 grams of sugar

Responsibly Communicated

In Ireland, we will never actively target under 12s in traditional media
In Ireland, we will never actively target under 13s in digital media
In Ireland, only kids over 12 or otherwise supervised by a parent and advertising Responsibly Made for Kids products are featured in our advertising.
In Ireland, we only allow gifts, toys, premiums and giveaways for kids over 6 years and when they have an educational or health purpose in combination with our Responsibly Made for Kids products.
In Ireland, Responsibly Made for Kids products will receive point-of-sale advertising with displays, cabinets and range cards.
In Ireland, cartoon characters appealing to kids will only be targeted to children over 6 years and only for Responsibly Made for Kids products.

Responsibly sold

Our ice creams are especially designed to excite and reward.

Our responsibly made for kids logo will appear on all range boards and packs to help parents and caregivers to find our products.

Look Out for It Next Time You're at the Freezer!

HB Minecraft Ice Cream Sticks 4x75ml

HB Minecraft Vanilla & Chocolate chocolate and vanilla ice cream with blue white chocolate-coated crispies Ice Cream Sticks for an indulgent, multi-layered adventure 4 x 75 ml

HB Minecraft Ice Cream Stick 75ml

HB Minecraft Vanilla & Chocolate chocolate and vanilla ice cream with blue white chocolate-coated crispies Ice Cream Sticks for an indulgent, multi-layered adventure!

Haribo Push-Up Strawberry & Vanilla Ice Cream Lollies 4 x 85ml

HB Haribo Push-Up Ice Cream brightens up your day with a bit of mischief and a lot of flavour. This ice lolly brings the authentic taste and playful spirit of Haribo straight to your freezer, featuring creamy vanilla ice cream swirled with a sweet strawberry sauce, and fruit flavour gummy bears tucked inside the stick. Made with natural colours, it’s perfect for a quick snack or a special indulgence for the kids (and kids at heart). Store at -18°C to enjoy whenever you’re craving a sweet fix. At HB, we believe in wholesome childhood fun! Our mission is to craft great ice cream that empowers parents and caregivers to make better choices while bringing happiness, joy and excitement to their kids. As part of our 'Responsibly Made for Kids' promise, Haribo Push-Up Ice Lolly is a fun and tasty treat that meets our nutritional criteria for children’s ice cream. We have set strict nutrition criteria for all of our kids’ ice lollies to reassure parents that our entire kids’ range will contain no more than 110 calories, a maximum of 12 grams of sugar and 3 grams of saturated fat per portion. Visit the HB website to find out more information on our commitment to nutrition, and discover our full range of products.